P.S International HR Consultants

Job openings for brand manager in mumbai

Brand Manager

Mumbai


We are looking for a Brand Manager who’ll responsible for adapting a brand strategy for a company's target market. The responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

Responsibilities and Duties

To be a part of a team which creates and implements a marketing strategy, which includes:
• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as
long term.
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Offline marketing avenues: § Kiosks at malls, cinemas, corporates offices, § Offline events: Lil Flea; Stylecracker Borough etc. §
Working with nutritionists
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns,
webpages and promotional material)
• Design branding, positioning and pricing strategies
• Identify opportunities to reach new market segments and expand market share
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals

Required Experience, Skills and Qualifications

•Brand awareness - a clear understanding of brands and the marketing mix
•Analytical thinking & skills.

Experience 4 - 8 Years
Salary 5 Lac To 8 Lac P.A.
Industry Marketing / Advertising / PR / Media Planning
Qualification Other Bachelor Degree
Key Skills Brand Strategy Brand Awareness Marketing Strategy advertising

About Company

Company Name

Client of P.S International

About Company Our client is leader in manufacturing Mid Meal snacks which is being sold at corporates/ offices / homes in between meetings, while watching favourite shows or while studying for the examination. Their products are very well found in Foodhall, Hypercity, Royal dryfruits , Loyal food marts, Godrej Natures baskets, Big Marts etc.
Email ID rajesh@psinternational.org

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